How A.I. Transformed Our Agency in 2024
Isn’t it wild how A.I. has gone from sci-fi to an everyday essential in what feels like no time? At BRANCA, we’re blown away by how quickly it’s reshaped not just the way we work—but the way we think about work altogether.
A.I. and Our Commitment to Transparency
We’re sharing how A.I. is reshaping our processes behind the scenes because we believe wholeheartedly that transparency is key to every great relationship, whether personal or professional. It’s important to us that our clients know how these new tools impact their deliverables, branding, and web design.
So, yes, this year, A.I. has significantly increased our efficiency. Whether implementing SEO strategies or removing a background from an image, A.I. has sped up tasks that once took hours and multiple tools to complete.
And with that time saved, we’ve been intentional about reinvesting it where it counts. Instead of just scaling up output, we’ve chosen to double down on deep work, creativity, and responsiveness to our clients.
Why, you may wonder? Isn’t the obvious way forward to scale?
For most agencies, probably.
But for us, BRANCA is more than a business—we’re very much about collaborating on meaningful projects while enjoying the process. So efficiency isn’t just about “doing more” to us; it’s about doing better—without sacrificing the joy of creation.
How We Use A.I.
Here’s how A.I. is part of our day-to-day:
Idea generation: Sparking inspiration and exploring new concepts.
Content creation & refinement: Streamlining blogs, copy, and creative assets.
Simplifying complex topics: Breaking down intricate ideas into approachable, digestible content.
Coding support: Helping with web development tasks.
SEO strategies: Ensuring your online presence gets noticed.
Editing visuals & video content: Quickly and effectively polishing creative outputs.
What We’ve Gained Time For
These efficiencies have allowed us to focus on:
Professional growth: Taking courses and staying ahead of industry trends.
Understanding audiences: Immersing ourselves (even more) in books, podcasts, and cultural touchpoints to better understand the Zeitgeist and the audiences we address through branding and digital mediums.
Creativity: Experimenting, iterating, and letting bold ideas take shape.
Dynamic design: Delivering increasingly layered and intuitive digital experiences.
Client focus: Being more present and responsive.
Refinement: Elevating every detail of our deliverables.
Creativity Over Output
For some, A.I. might be about cranking out more output. For us, it’s deepened our commitment to intentionality, creativity, and collaborating with our clients in ever better and more powerful ways.
So, are we now hyper-efficient? In some ways.
Are we more creative than ever? Probably.
Are we still dedicated to delivering outstanding work?
You already know the answer to that ☺︎