Client Leslie Van Eyck
Logo Design
Web Design + Development
After founding the WING platform in Hong Kong, Leslie Van Eyck has embarked on a new chapter, expanding her mission to connect people, artists, and places across cultures. To mark this transition, she sought a bold yet introspective visual identity.
BRANCA created a logo that reflects this duality: a bold, all-caps typeface symbolizing Leslie’s leadership, softened by a pixelated detail that represents humility and redirects focus to the artists. Paired with a distinctive yellow hue, the visuals are designed be impactful and leave a lasting impression.
The minimalist landing page provides a flexible foundation for connection and growth, ready to be expanded upon as her professional pursuits continue to evolve.